If you ever wonder why some people are so good at what they do or how some of the top sales people are making the numbers everyday, this is an article you need to read. Top performers have all mastered one thing - How to add Killer Value to their product or service.
There is a zoo in Denver that had a dilemma when it was just about ready to open its gates to the public. The management realized that the cost of removing the exotic animal waste from the property was not only going to be astronomical but also leave a big footprint on the environment. Determined to find a better way, the leader of this team charged the entire management team to figure out the best way to reduce the cost of this liability as well as make a smaller footprint on the environment. No small feat if you asked me.
Nonetheless, the team went to work brainstorming ideas on how to make this happen. By the time the zoo opened, they had devised a plan and implemented what I believe was the most awesome solution.
At this Denver zoo today, you can buy garden manure called Zoop; I'll let you guess which 2 words make up "Zoop." Essentially, rather than paying exorbitant amounts of money to haul away the waste and create all sorts of toxins in the environment, the management decided to simply package the waste in the form of manure to be sold as fertilizer to anyone with a garden. Needless to say, the lines are frequently out the door with patrons purchasing Zoop in droves.
Another zoo in Kansas City, MO repeated this same idea opting to call their product Zoo Manoo. Either way, this is definitely high on the scale of adding killer value.
The point is that if you can add value to animal poop, you can definitely add value to anything.
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