Your staff is the first point of contact for your customers. They are literally the face of the company. Much time and effort goes in to staff training, product knowledge and researching the market. However, considering the impression of somebody is made within the first 3 seconds are we putting enough time and consideration in to the appearance of our staff? It is a fact that due the appearance of somebody, without us even knowing it, we automatically form an opinion about somebody.
Many companies get around this by enforcing a strict dress code, maybe for their staff to wear a certain color or have formal dress code. However, there is a big brand opportunity on the clothing of the staff. A logo on an upper pocket quickly gets attention as it stands out from the rest of the clothing. This not only promotes brand awareness but also gives a completely professional and polished image to the company. Having every member of your staff wear branded clothing gives a long lasting image to the clients. A popular choice by many companies is to simply provide staff with a shirt embroidered with the company's logo.
For a more informal, practical option polo shirts could be used. Imagine the difference if your plumber came to the door in a t-shirt covered in dirt or a polo shirt with the company's logo on the front. Just small details presenting a professional image of the company can build customer loyalty and increase trust. It is not just at work that the logo will get noticed. People are mobile so any other place your staff will be will be a possible advertisement for your company; on the bus to work, the supermarket after work and in the local and surrounding area. So the importance of staff clothing is of vital importance that should not be overlooked. Corporate clothing provides professionalism and neatness at the same time as brand building and recognition.
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