Postcard marketing is becoming increasingly popular as businesses find that this method of maintaining presence with customers is more effective than using email as the primary contact for marketing to customers. As most people have come to be inundated with emails from advertisers, marketers, businesses, and spammers it has become a habit to delete unsolicited emails without opening them. Whether the subject line of the email is interesting or not, if it is not from someone they know they are not likely to open the email. The average person today receives over one hundred emails a day. If the address is attached to a website, that number is tripled. These people do not have the time, and will not bother to open each email they receive to see an advertisement or sales promotion.
Postcard mailing is more personal. When a person goes to their mail box on a daily basis, they read their postcards. Many will not open an envelope from a business, but they will read a postcard on the way into their home. This is an opportunity for you to give a short message that compels the individual to respond by visiting your business, calling for service, or putting the postcard in a prominent place as a reminder of a coming event. A strategically worded postcard with a bright design and company logo is an excellent way to increase your customer base and expand the targeted audience for your product or service.
As part of the postcard marketing strategy, you will want to include an incentive for the customer to make a purchase. This can be a discount or rebate for bringing the card to the store. An excellent expansion strategy is to give the customer a double discount for having a friend shop at the regular discount that is offered. For instance, you may offer a ten percent discount on a product. If the card is shared with a friend the recipient automatically receives a twenty percent discount, while their friend receives the ten percent discount.
The postcard that is mailed to households is still the most effective way to touch customers. The postcard shows that the customer is more important than an auto-responder email or a mass mailing. When the card has been designed, created, and sent by a company like emediagroup coastal, the customer does not know that. All they know is that the company cares enough to send a postcard. When the postcard is signed by you it provides the customer with the subliminal message that they are important to you.
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